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It’s important that your business website evokes trust in your site visitors. Not only do you have to gain their trust in order to encourage them to make an initial purchase, you have to gain their loyalty as well. After all, the more trust and loyalty consumers have with your business, the more likely they will be to buy from you again and again.
But, how can you gain that trust and loyalty with just your website? Luckily, there are a number of simple things you can do to your website to encourage your website visitors to feel total trust in your business.
Check out these 5 easy ways to build loyalty and trust on your website.
Being able to see real people using and loving a product/service is powerful to your website visitors. If they had any doubts about your business, real-life proof of your happy customers can turn it all around. In fact, according to Stackla, 79% of people say user-generated content (UGC) highly impacts their purchasing decisions. So, you need to showcase UGC on your website.
User-generated content is any form of content, such as images and videos, that has been posted by users on online platforms such as Instagram.
For example, on ColorPop Cosmetics’ website, they include user-generated content from their Instagram feed. These photos feature delighted customers and Instagram influencers trying out makeup looks with their products. They also encourage more customers to share UGC with them by creating a unique hashtag.
When a user first visits your website, they’ll naturally have questions they want answered before they make a purchase. Plus, your existing customers will want to be able to get in touch with you easily any time they run into an issue too. That’s why it’s important that you offer 24/7 live chat on your site.
Consumers seek out reviews before making a purchase from a company. In fact, according to BrightLocal, a staggering 97% of customers read online reviews before they buy. As you can see, online reviews are key to building trust and loyalty with your audience. But, instead of having users go searching for reviews on the web, display them right on your website.
Another great way to build loyalty and trust on your website is by adding awards, credentials, certificates, and trust badges. By showcasing the awards and credentials your business has received, your website visitors will know that your business is worthy of your trust. If another important institution believes in your business, consumers will feel more comfortable doing so too.
Gaining trust from consumers can be difficult. But, with just a few simple tweaks, you can turn your website into a trust and loyalty-building machine. With just one look at your site, website visitors will be able to tell that your business is one they can count on.